Why are there no Christmas lights in West Kirby?

This isn't going to be one of those gripey blogs, but I can't help noticing the lack of festive lights in West Kirby this Christmas. People complain about the Council not forking out for the decs, but that's fair enough - we'll only end up paying for it ourselves in loss of services or council tax increases.

But why have most of the shops and businesses on Grange Road not even bothered to put a few lights in the windows? How can I boast about living in West Wirral when it looks so bloomin' miserable. We house-holders do our bit with our trees and fairy lights. We might not go to the extremes of Leasowe or Seacombe where the dazzling Vegas-like lighting displays and flashing roof-top Santas may be more properly viewed as a cry for help, but come on you humbugs and get some lights up!!

Hoylake, on the other hand, is quite jolly in a pleasantly non-denominational way. I haven't looked in detail but I'm sure the shops are up for it too - after all they did make a fantastic effort at Hallowe'en: http://www.hoylakejunction.com/friday-photo-091030/comment-page-1#comment-4637